Who we are?

Since 1986, Burda Bebek has met the needs of mothers and babies through domestic production, and today—led by the market-leading Wee Baby brand in pacifiers and feeding bottles—manufactures pioneering, reliable products. Alongside Wee Baby, the company holds a strong market position with Mycey and Bebsi, reaching consumers through a portfolio of nearly 200 products spanning pacifiers and bottles, mother-specific items, feeding accessories, bath, care and health products, accessories, teethers, and cosmetic care. Burda Bebek is present across Türkiye in pharmacies, national supermarket chains, and baby stores, operating at more than 30,000 points of sale and exporting to over 50 countries; according to IQVIA CH Flexview MAT (June 2025), its brands rank first by unit (box) sales in the Pacifiers, Bottles, and Feeding Accessories categories. In 2017, at its facility in the Hendek 2nd Organised Industrial Zone, the company established the largest mother-and-baby products factory in Türkiye and the Middle East—15,000 m² enclosed area, 16 million units annual capacity—thereby expanding production. Using FDA- and EU-approved raw materials, Burda Bebek manufactures to internationally recognised BRC CP and GMP standards, and—supported by robust infrastructure and modern machinery—documents the quality, reliability, and international compliance of its products and services; it is the first domestic company in its category in Türkiye to receive a Product Conformity Certificate from the Turkish Standards Institution (TSE), and also holds TS 1400 and TS 14350 certifications as well as ISO 9001 (Quality Management), ISO 14001 (Environmental Management), ISO 45001 (Occupational Health and Safety Management), and ISO 27001 (Information Security Management). Placing strong emphasis on women’s employment, with more than half of its workforce composed of women, the company advances with the vision of being the first and most preferred brand in its regions of service, continuing to stand by mothers and babies with innovative, dependable products.

Our Vision

By 2030, to be the top-of-mind and most preferred brand across every market we serve, with every product and solution we offer.

Our Mission

To meet—at the highest standard—the needs and expectations of mothers, babies, families, and our business partners by consistently delivering reliable, innovative, and sustainable solutions that add value to their life journeys.

What We Stand For

Communication & Teamwork: Feedback/Collaboration/ We know that we are stronger and more efficient together./ We establish collaboration-based relationships with internal and external stakeholders. We treat others as we would like to be treated ourselves. Customer Centricity: Solution Orientation/ Win-Win/ Adding Value/ We understand our customers’ problems and create solution-oriented collaboration. If customers are satisfied and benefit, we all win. We believe in customer satisfaction that is attentive and value-adding. Valuing Employees:Equal Opportunity Employer Employee Brand/ We support our employees’ productivity and development with the principle of equal opportunity. With our strong organisational mindset and culture, being a distinctly modern, human-centred company is our priority. Quality Focus: Process/ Expertise/ Relationship Management/ We offer innovative yet functional products that add value for our customers. Our belief in continuous improvement and expertise is the driving force of our quality focus. Openness to Innovation: Thinking outside the lines (boundaries)/ Expertise / Being a learner and a researcher/ We produce innovation with sustainability and adapt. We are insatiable in accessing knowledge.

Export power in over 50 countries!

Since 1986, Burda Bebek has been producing products trusted by mothers and babies, and we continue to advance with strong momentum not only in the domestic market but also in global markets. Led by our market-leading brand in Türkiye, Wee Baby, and supported by our Mycey and Bebsi brands, our 29 years of export experience and strong business partnerships enable us to reach more than 50 countries and sustain effective growth globally. In addition to our strong markets in the Middle East and Africa, we maintain an ambitious presence in Eastern Europe and South Asia, continuing to rank among the leaders of our sector.

Our Quality Policy

Our Quality Policy is to deliver products and services that are sustainable, repeatable, responsive to stakeholder needs, and the outcome of systematic work; it is a requirement of our systems approach to establish and implement a system that complies with the quality management system requirements defined by the standards we implement and whose effectiveness is continuously improved; we act with a risk-based approach to protect the health of users and consumers and ensure product safety; and we monitor the relevant legislation and use it as input in the quality planning process to ensure that the products we manufacture and market meet the legal requirements of the relevant countries and regions.